Monday, October 25, 2010

Autotrader.com Buys Kelley Blue Book

By GINA CHON

Autotrader.com is expected to announce Tuesday the $500 million-plus acquisition of venerable Kelley Blue Book Co., the best-known provider of information about the value of new and used cars.

The deal will unite two closely held companies in an effort to create the leading player for car buyers using the Internet to research purchases. The companies garner at least 13 million unique visitors each a month, according to the companies.

AutoTrader.com acts as a middleman for car sellers and buyers, aggregating sales information from auto dealers and private sellers. Sellers can also advertise vehicles on the website.

Originally known for its blue-bound guides, Kelley Blue Book now does most of its business on the Internet, where it provides new and used vehicle information, including up-to-date resale values and what buyers are paying for new vehicles. NEWS: wsj.com read more
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